Cashflow
Money already moves through the industry.
Operational truth · Measurable value
We find money hidden in operational friction.
We build vertical operating systems for overlooked, cash-generative industries where outdated processes leave measurable value behind.
01Our thesis
The money is often already there.
Companies do not always need more leads, more people or more complexity.
Value is already moving through the business—but part of it disappears through poor follow-up, fragmented systems, manual work and administrative friction.
We call that Found Money.
Value in motionRevenue
→The constraintOperational
friction
→friction
The outcomeRecovered
value
value
02The opportunity
What makes a problem worth building around?
We look for the intersection of economic activity and operational reality.
Friction
Critical workflows remain manual or fragmented.
Repeatability
The same expensive problem exists across companies.
Measurable value
Solving it creates a quantifiable economic outcome.
Cashflow×Friction×Repeatability×Measurable value=Amdi opportunity
03Portfolio
Built around expensive problems.
A disciplined venture pipeline—not a collection of equal-sized bets.
Revenue · HospitalityOperating
Boostr
Commercial performance systems designed to recover revenue and margin already present inside hotel operations.
Explore BoostrRevenue · Field servicesOperating
FieldRev
Turns completed service work into systematic follow-up, recurring revenue and recovered opportunities.
Explore FieldRevCompliance · CorporateValidating
CSRD.cc
Productized compliance execution that turns regulatory complexity into a controlled operational process.
Explore CSRD.ccCompliance · Supplier dataValidating
ESG-Key
Structured ESG data infrastructure for suppliers and the companies that depend on their information.
Explore ESG-KeyCompliance · HospitalityBuilding
GreenKey
A hospitality-specific operating layer for environmental compliance and evidence management.
Explore GreenKeyWorkforce · HiringBuilding
Silent Hire
Exploring how better matching can reduce the operating capacity lost through hiring friction.
Explore Silent Hire04Operating model
We don't start with AI. We start with an expensive problem.
- 01
Find
Find expensive, repeatable friction.
- 02
Prove
Quantify the economic value before product scope grows.
- 03
Build
Create the smallest system capable of producing the outcome.
- 04
Operate
Prove it under real operating conditions.
- 05
Scale
Standardize, automate and expand only after proof.
05Principles
Operators first.
Technologists second.
Operational truth
It has to work Monday morning—not just in a demo.
Economic truth
If we cannot explain where the value comes from, we do not build it.
Human judgment
Technology executes. Humans remain responsible for judgment.
06Founder
Built by an operator
Operational experience is where the thesis began.
Ulrik Amdi Sørensen
Amdi Group was built around an observation made through years of operational leadership: some of the largest technology opportunities are found inside traditional businesses, where capable people still work around problems that should have been solved years ago.
Hospitality made the pattern visible. Commercial performance, operations and human judgment have to meet in systems that work in the real world.
07Pitch a problem
Know an expensive problem?
We want to hear about industries where money moves, workflows remain unnecessarily manual, the problem repeats—and the outcome can be measured.